The Psychology of Selling

1. Sales: From Fear to Mastery

• Initial Fear: Rahul feared sales, associating it with pushing unwanted products to people.

• Mindset Shift: True selling is about offering solutions to real problems, not just pitching.

• Value-First Approach: When you believe in your product and its ability to help, sales becomes a service.

• Transformation Trigger: Once Rahul began focusing on the growth of the customer, his confidence and results exploded.

2. Journey from Government Job Aspirant to Entrepreneur

• Early Background:

  • Came from a lower-middle-class family, eldest son.

  • Father’s accident made him financially responsible early.

• Network Marketing Entry:

  • Entered unwillingly but learned 99% of his sales skills from it.

  • Developed a dream to escape ₹2,500/month jobs and live a luxurious life.

• Affiliate Marketing Shift:

  • Post-COVID, network marketing slowed; discovered affiliate marketing online.

  • Used his sales skills to dominate even when others were struggling.

3. Affiliate Marketing Success Through Sales

• Lead Generation + Sales = Winning Combo:

  • Others in the space lacked sales skills.

  • Rahul focused on learning online lead generation and leveraged his offline sales skills to close.

• Initial Results:

  • Topped US-based affiliate company.

  • Earned ₹16 lakh in 6 months.

• Value Delivery:

  • Provided consistent mentorship and created success for others too, not just himself.

4. Passive Income Mindset and Trading Journey

• Break Phase: After rapid success, faced a slump when lead flow reduced.

• Realization: Needed a passive income stream that doesn’t rely on daily effort.

• Trading Start:

  • Learned and invested in crypto and forex.

  • Built a portfolio generating ₹2–2.5 lakh/month passively.

  • Now also mentors others in trading, adding a new income vertical.

5. Personal Branding & Value vs. Opportunity Selling

• Common Mistake in Affiliate Marketing:

  • People sell the “opportunity” (how much I earned) instead of the product's value.

  • This leads to short-term hype, no long-term impact.

• Brand Builders Win:

  • Focus on creating helpful content around the product.

  • Sell with education, not income screenshots.

• Real Branding = Results:

  • Real success lies in how many lives you transformed, not how much you earned.

6. Personal Life & Relationships While Building a Business

• Balance is Possible:

  • Rahul has been in a relationship for 4 years while growing his career.

  • Says maturity and support from a partner matters more than whether they’re in the same field.

• Compatibility:

  • It's ideal to have a partner with aligned vision, but maturity and understanding can bridge any gap.

7. Patience, Skills & Long-Term Mindset

• Patience is Critical:

  • New skills take 3–6 months minimum to learn and master.

  • Quick success is rare; don’t expect income from day one.

• Try, Learn, Grow:

  • Keep trying new things—trading, affiliate marketing, content creation, etc.

  • Rahul tried multiple fields and stacked skills before reaching consistency.

• Legacy Over Speed:

  • He believes in building slowly but sustainably.

  • Aim to build a legacy, not just fast income.

8. Final Advice for New Digital Entrepreneurs

• Focus more on value than viral tactics.

• Measure success by how many people you’ve helped grow.

• Start even if you’re scared – clarity comes from action.

• Stay patient. Don’t judge your journey based on 3-month results.

• Personal branding is no longer optional—it’s the foundation of sustainable digital success.

Closing Thought:

“AXU is one of the few platforms that actually focuses on value. That’s why it has produced multiple 1 to 3 crore earners.”
– Rahul Yadav